Surveys as tools for event management

Event management is a complicated and demanding process. The success of an event is determined by many factors but, make no mistake, the human component will always prevail. Create a highly satisfying event experience and your attendees will beg for more.

This is where feedback management comes into play. Surveys can be utilized during all event stages and the analysis of the collected data can provide valuable insights, limit the possibility of contingencies, and determine success. With Slush16 just around the corner here is a list of what we have learned so far by delivering survey solutions for event management.

Pre-event surveys

  • aid the organizational process of day-to-day operations
  • help anticipate and manage stakeholders’ expectations

During-the-event surveys

  • engage event participants and measure first impressions
  • create marketing ROI through lead generation and engagement options
  • generate buzz about the event by sharing results on social media channels

Post-event surveys

  • collect attendee feedback on the overall experience
  • use results to benchmark against similar events

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