Closing the feedback loop: A Zendesk Integration for better customer experience

Closing the feedback loop: A Zendesk Integration for better customer experience

Your relationship with your customers is nothing more than a series of interactions along the end-to-end customer journey. Therefore, the success of your business lies within your ability to turn those interactions into gratifying experiences.

Customer service is another touchpoint where customers engage with your organization. The challenge is to maximize satisfaction every single time an interaction occurs.

The fastest way to make sure you are meeting your customers’ expectations is to just go ahead and ask them. Often, however, companies do not have the necessary tools to incorporate the right type of feedback straight into their customer service platform.

That’s why we are thrilled to introduce our survey integration for Zendesk. Surveypal’s integration triggers customer satisfaction surveys straight from Zendesk and maps survey data in real-time back into Zendesk, where you can access it in the format of your choosing.

With our fully integrated solution you can better manage customer feedback and act upon it to enhance the customer experience. And the best part is you never have to leave Zendesk.

Here are a few examples of what you can do with our integration:

  • Customize surveys to your brand and offer a consistent survey experience in any inbox
  • Create multiple question surveys to get feedback that is most relevant to you
  • Create automatic workflows and email alerts based on location, responses, role, and more
  • Set delays and conditions to ensure your surveys are timely and relevant
  • Point your survey data to the right place in Zendesk
  • Monitor customer agent performance

How it works

Let’s imagine an airline customer contacts customer support requesting a business class upgrade. A customer care agent interacts with the customer only to let them know there is no possibility for an upgrade on that particular flight.

Once the interaction is complete a survey is automatically sent to the customer.

The customer completes the survey and gives a low satisfaction score.

Once the survey response is complete, the data is directly fetched into Zendesk and an automation alerts the customer support manager of the low satisfaction score.

The manager consults with the team and takes immediate action by contacting the customer to offer a complimentary business class upgrade on their next flight with the airline.

Here’s how to get started with the Surveypal integration for Zendesk:

1. Access our powerful survey editor and build your survey. You can customize the survey to your brand and your organizational specifications.

 

2. Map data between Surveypal and Zendesk. All new survey responses will automatically update in Zendesk.

 

3. Trigger personalized surveys based on your customer data.

 

4. Your customers receive a survey every time they complete an interaction with your organization.

 

5. Monitor customer feedback in real-time with Zendesk Explore

Access survey data from Zendesk

Why is this important?

The Surveypal integration for Zendesk allows you to get the most out of your data and fully understand the customer experience. Follow up on your support cases straight from Zendesk and set up triggers to notify your team every time the customer makes a request or provides feedback. Surveypal’s enterprise class integration is designed to enhance touchpoint management and support the creation of a data-driven knowledge base in Zendesk.

Let your data drive the customer experience

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More information:

Aleksander Cardwell

Product Marketing Manager