September 13, 2017 | Customer experience
Employee pulse surveys are rapidly becoming the most popular tool to gather employee feedback. Companies are realizing the value of satisfied employees and the undeniable correlation between employee engagement and business growth. In very simple terms, if you want your organization to be successful you can no longer afford to overlook the well-being of your biggest asset, your staff.
Even though, employee pulse surveys are a recent phenomenon, companies have traditionally invested in employee satisfaction surveys, which include metrics such as the employee NPS. The problem, however, with employee satisfaction surveys is that they are not conducted often enough and, therefore, only capture data from one or two points throughout the year. Employee pulse surveys are a better alternative because they are designed to be sent out at more frequent intervals with the intention to capture continuous feedback. Continuous feedback results in better and more informed decision making.
Defining employee pulse surveys
Employee pulse surveys are short and specific. They are meant to ask simple questions and are intentionally designed to be done in short intervals. The rhythm in which the pulse surveys are distributed, ultimately, depends on the organization. Usually, organizations conduct pulse surveys on a weekly, biweekly, or monthly basis with the goal to capture a quick glimpse of the overall state of the company. The short length of the pulse survey allows for high response rates and quick feedback cycles. You should try to vary the survey questions each week but also keep in mind that you can use certain questions to track down trends and, therefore, need to include them in every pulse survey you send out.
The benefits of employee pulse surveys
Receiving real-time feedback is crucial because it lets you pinpoint problems right when they arise. This way you can act faster and make improvements straight away. Real time insights, also, allow you to get a clearer view of the engagement levels within the company.
Engaged employees are more productive and make for happier customers. When you work hard to create a culture of feedback your employees feel like they matter and are being listened to. Research indicates that employee engagement is a key predictor of company performance and organizations around the world show an increased interest in adopting employee pulse surveys to monitor employee engagement and improve satisfaction.
Employee feedback on matters such as happiness, team relationships and personal growth is a valuable source of information for the HR department. This kind of data provides a more accurate picture of employee well-being and empowers HR managers to make the right decisions to improve engagement or take the necessary steps towards maintaining engagement. Furthermore, the first step towards creating a happier workplace is knowing if your employees are satisfied with their roles and responsibilities, the work climate, and their relationships with management.
Company leaders can also benefit from pulse surveys. The continuous feedback enables higher management to develop a more agile approach towards shaping company culture. This real-time, data-driven approach will guarantee that you act on data in a timely manner and not only after its too late.